Digital Signage improves advertising for your business

In a world where the average person is exposed to hundreds of advertisements per day, capturing customers’ attention isn’t easy. Savvy marketers know that to get their messages across, they need to stand out from the crowd. That’s why many companies are turning to an exciting, new form of advertising communication: digital signage.

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.

There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.

Why is Digital Signage so Hot?

• The technology is easy to understand and affordable
• Solutions quick to prove ROI
• Marketing and advertising firms are recognizing its power
• Businesses are looking for ways to differentiate and build brand identity
• “On Demand” culture becoming a reality
• TV’s captive audience has escaped!

To learn more about Digital Signage solutions and how they can help your business,
call Info Advantage now at: (585) 254-8710