Info Advantage Blog

 Since the rise of social media, businesses all around the world are taking to online marketing in order to keep up with competition. As social media progresses, more and more sites are offering new and innovative platforms designed for businesses to increase sales and brand recognition. Here are a few tools that Facebook has created to help business owners get their brand out to their target audience.

Facebook Product Shop

The Facebook Product Shop allows businesses to sell products and services directly from their Facebook page. All it takes is a few clicks, and you can have your business up and running. Facebook allows business owners to choose whether they want to let customers buy directly from Facebook, or if they want customers to be directed to their website in order to check out.

Facebook Ads

Facebook has one of the most innovative and easily customizable advertisement platform set up for business owners who want to get their brands in front of their target audience. Along with their traditional advertisements, which show on their target audiences News Feeds, Facebook has recently added video advertisements that play when potential customers play videos. Facebook has also set up Messenger for business pages, which allows businesses to chat with their target audience, answer questions, or even set up appointments.

Business Audience Insights

Facebook’s Audience Insight is a free tool available to all business pages that will help them understand their audience. The Insights tools include information on a business’s target audience, including geography, purchasing patterns, and other pages that your audience has liked. This gives business owners a better idea of who their target audience is and what they want to see in a product or service.

In order to surpass your competitors, businesses need to not only establish a strong online presence, but also know how to use social media forums such as Facebook to their advantage. If you’re interested in learning more about social media marketing strategy, feel free to contact Info Advantage at (585) 254-8710.

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If you’ve had your Facebook profile since the dawn of the social media age, chances are that it’s accumulated an immense amount of personal information. While you might have felt weird handing over all of this data to Facebook, the company has made it surprisingly easy to take it back; well, as much as you can, at least.

You can download your Facebook data to your device, but your reasoning for doing so could be anything. Maybe you want to have a backup copy of your data stored locally, or perhaps you’re working on a project, like a graduation collage that requires you to pull out every photo under the sun. Of course, the most likely reason that you’d want to do this is if you’re completely fed up with Facebook, and you want to close your account. Unless you download your data, all of your information would be lost, which means countless years of Facebook activity lost to the ages.

Regardless of your reason for downloading your data, Facebook makes it easy. Although, Facebook has no reason to really make downloading your data difficult, considering how they own pretty much anything that you upload anyway, whether you download it back or not. Is it too late to suggest discretion when choosing what you post on Facebook?

Anyway, to get started, log into Facebook and go to Settings. You’ll see Download a copy of your Facebook data right underneath General Account Settings. Click on it, and you’ll see Start My Archive.

This lets you select a place to store your information, like if you try to download something off of the Internet. You’re choosing a folder to download your Facebook data to, so make sure that it’s a secured folder since your Facebook data probably contains at least some sensitive information.

Granted, you might be wondering what kind of information is downloaded to your archive. Facebook explains: “This includes a lot of the same information available to you in your account and activity log, including your Timeline info, posts you have shared, messages, photos and more. Additionally, it includes information that is not available simply by logging into your account, like the ads you have clicked on, data like the IP addresses that are logged when you log into or out of Facebook, and more.”

Depending on how heavily you have used Facebook over the years, you might be looking at a rather large download. However, downloading all of your data in one sitting is probably going to be more valuable and convenient than going through each individual post and manually selecting what you’d like to download.

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